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The Corporate Image Of Wine Producers In Bulgaria As A Competitive Advantage

Author

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  • Vesela Serafimova

    (South-West University "Neofit Rilsky", Blagoevgrad, Faculty of Economics)

Abstract

In the theory, there are different paradigms that determine the nature of the corporate image, as well as the processes of its building, enforcement and management. Corporate image is one of the important factors for improving the competitiveness of enterprises. The structure of the corporate image is generally made up of the internal and the external image of the organization. The aim of the article is to study and analyze the corporate image of Bulgarian wine producers (in the top 20 according to the ranking of DiVino.bg) as a factor in increasing competitiveness.

Suggested Citation

  • Vesela Serafimova, 2021. "The Corporate Image Of Wine Producers In Bulgaria As A Competitive Advantage," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(2), pages 88-99.
    • Handle: RePEc:neo:epjour:v:9:y:2021:i:2:p:88-99
    DOI: 10.37708/ep.swu.v9i2.7
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    References listed on IDEAS

    as
    1. Milena Filipova, 2015. "The Image Of The Leaders As Formed In The Perception Of Followers," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 3(1), pages 5-15.
    2. Vyara Kyurova, 2013. "The Image As A Source Of Competitive Advantage In Hotel Business," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 1(1&2), pages 70-76.
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      More about this item

      Keywords

      corporate image; competitive advantage; wine producers;
      All these keywords.

      JEL classification:

      • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
      • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
      • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods

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