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Data Visualization Best Practices

Author

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  • Galina Manahilova

    (South-West University “Neofit Rilski”, Blagoevgrad, Department of Finance)

Abstract

Today nearly all organizations use data visualization to review their financial and business results, drive conclusions and make decisions. There are many benefits of data visualization. These include but are not limited to presenting many numbers in a small space, a synthesized view of the data, making comparisons easy, and the users thinking of the data rather than methodology, etc. Essentially, the overall graphics reveal the data. This paper will review three best practices graphs: voting results, categories performance and comparison, and marketing performance. While looking into best data visualization practices, we will also examine dangers and tainted influence using graphs.

Suggested Citation

  • Galina Manahilova, 2023. "Data Visualization Best Practices," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 11(1), pages 41-47.
    • Handle: RePEc:neo:epjour:v:11:y:2023:i:1:p:41-47
    DOI: 10.37708/ep.swu.v11i1.4
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    More about this item

    Keywords

    data visualization; graphs; geographical map; spider web map; funnel graph;
    All these keywords.

    JEL classification:

    • B12 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925 - - - Classical (includes Adam Smith)
    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
    • Y10 - Miscellaneous Categories - - Data: Tables and Charts - - - Data: Tables and Charts

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