IDEAS home Printed from https://ideas.repec.org/a/nat/nathum/v7y2023i10d10.1038_s41562-023-01665-y.html
   My bibliography  Save this article

Empowering women facing gender-based violence amid COVID-19 through media campaigns

Author

Listed:
  • Fotini Christia

    (MIT)

  • Horacio Larreguy

    (Instituto Tecnológico Autónomo de México)

  • Elizabeth Parker-Magyar

    (MIT)

  • Manuel Quintero

    (University of Cambridge)

Abstract

COVID-19 heightened women’s exposure to gender-based and intimate partner violence, especially in low-income and middle-income countries. We tested whether edutainment interventions shown to successfully combat gender-based and intimate partner violence when delivered in person can be effectively delivered using social (WhatsApp and Facebook) and traditional (TV) media. To do so, we randomized the mode of implementation of an intervention conducted by an Egyptian women’s rights organization seeking to support women amid COVID-19 social distancing. We found WhatsApp to be more effective in delivering the intervention than Facebook but no credible evidence of differences across outcomes between social media and TV dissemination. Our findings show little credible evidence that these campaigns affected women’s attitudes towards gender or marital equality or on the justifiability of violence. However, the campaign did increase women’s knowledge, hypothetical use and reported use of available resources.

Suggested Citation

  • Fotini Christia & Horacio Larreguy & Elizabeth Parker-Magyar & Manuel Quintero, 2023. "Empowering women facing gender-based violence amid COVID-19 through media campaigns," Nature Human Behaviour, Nature, vol. 7(10), pages 1740-1752, October.
    • Handle: RePEc:nat:nathum:v:7:y:2023:i:10:d:10.1038_s41562-023-01665-y
    DOI: 10.1038/s41562-023-01665-y
    as

    Download full text from publisher

    File URL: https://www.nature.com/articles/s41562-023-01665-y
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1038/s41562-023-01665-y?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nat:nathum:v:7:y:2023:i:10:d:10.1038_s41562-023-01665-y. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.nature.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.