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Field studies of psychologically targeted ads face threats to internal validity

Author

Listed:
  • Dean Eckles

    (Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02142; Institute for Data, Systems, and Society, Massachusetts Institute of Technology, Cambridge, MA 02142)

  • Brett R. Gordon

    (Kellogg School of Management, Northwestern University, Evanston, IL 60208)

  • Garrett A. Johnson

    (Kellogg School of Management, Northwestern University, Evanston, IL 60208)

Abstract

No abstract is available for this item.

Suggested Citation

  • Dean Eckles & Brett R. Gordon & Garrett A. Johnson, 2018. "Field studies of psychologically targeted ads face threats to internal validity," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 115(23), pages 5254-5255, June.
    • Handle: RePEc:nas:journl:v:115:y:2018:p:e5254-e5255
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    Citations

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    Cited by:

    1. Susan Athey & Kristen Grabarz & Michael Luca & Nils Wernerfelt, 2023. "Digital public health interventions at scale: The impact of social media advertising on beliefs and outcomes related to COVID vaccines," Proceedings of the National Academy of Sciences, Proceedings of the National Academy of Sciences, vol. 120(5), pages 2208110120-, January.
    2. Orazi, Davide C. & Johnston, Allen C., 2020. "Running field experiments using Facebook split test," Journal of Business Research, Elsevier, vol. 118(C), pages 189-198.
    3. Susan Athey & Kristen Grabarz & Michael Luca & Nils Wernerfelt, 2022. "The Effectiveness of Digital Interventions on COVID-19 Attitudes and Beliefs," Papers 2206.10214, arXiv.org.
    4. Christina Uhl & Nadia Abou Nabout & Klaus Miller, 2020. "How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness," Papers 2008.12132, arXiv.org.
    5. Campbell, Colin & Sands, Sean & Treen, Emily & McFerran, Brent, 2021. "Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 96-105.

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