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Behaviour of Stakeholders in Different Destination Networks - Three Cases from the Czech Republic

Author

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  • Markéta Novotná

    (Department of Regional Economics and Administration, Institute of Tourism, Faculty of Economics and Administration, Masaryk University, Lipová 41a, 601 77 Brno, Czech Republic)

  • Andrea Holešinská

    (Department of Regional Economics and Administration, Institute of Tourism, Faculty of Economics and Administration, Masaryk University, Lipová 41a, 601 77 Brno, Czech Republic)

Abstract

The research paper gives a detailed understanding of mutual interactions in a different socio-cultural and economic context. The research focuses on network relations established due to the participation in a tourism product. The aim is to identify behaviour of the key stakeholders in destination development from the network perspective in the conditions of three different Czech destinations. The cases represent diverse spatial categories, which can be classified as urban, mountain, and multifunctional region. The applied network analysis provides relevant results to describe cooperative relationships among stakeholders in the selected destinations with a diverse structure and internal relations. The interactions among the stakeholders arise from their mutual trust and willingness to cooperate. Moreover, they are associated with the external environment. The results also highlight the behaviour of the stakeholders from the public sector in initiating cooperative activities.

Suggested Citation

  • Markéta Novotná & Andrea Holešinská, 2019. "Behaviour of Stakeholders in Different Destination Networks - Three Cases from the Czech Republic," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(2), pages 535-544.
    • Handle: RePEc:mup:actaun:actaun_2019067020535
    DOI: 10.11118/actaun201967020535
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    References listed on IDEAS

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    1. Volgger, Michael & Pechlaner, Harald, 2014. "Requirements for destination management organizations in destination governance: Understanding DMO success," Tourism Management, Elsevier, vol. 41(C), pages 64-75.
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