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From Treatment to All Around Wellness. New Experiences Within the Thermal Centres


  • Francesca Montagnini


Different streams of research has recently highlighted the fact that worldwide customers are pursuing a new vision of health; it goes far beyond the prevention and cure of illnesses to include spiritual, emotional, cultural, educational, environmental and ethical dimensions. Nowadays most thermal centres focused on interpreting the concept of wellness and translating it into new additional services. However, since the economic crisis, they have been polarizing towards two extremes: some of them are exalting an advanced concept of medical thermalism; others are emphasizing a holistic model of thermal spa wellness. Two successful experiences in Italy are reported.

Suggested Citation

  • Francesca Montagnini, 2011. "From Treatment to All Around Wellness. New Experiences Within the Thermal Centres," Economia dei Servizi, Società editrice il Mulino, issue 3, pages 413-424.
  • Handle: RePEc:mul:j1t56u:doi:10.2382/37049:y:2011:i:3:p:413-424

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    More about this item


    Thermal centres; case studies; business models. JEL Classification: L83; M19; O31;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives


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