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Facebook and the Competition in Social Network Markets


  • Luca Barbarito


Social network markets appear to be very interesting to the eyes of the business world. This is due to the fast growth of the number of users. The paper investigates this market and the competition among the main companies. It studies also the behavior of consumers, when using social network and the business model that stays behind these activities. At the end, it reports some financial data that will help to understand the fundamentals of the market value of companies involved in this recent business.

Suggested Citation

  • Luca Barbarito, 2011. "Facebook and the Competition in Social Network Markets," Economia dei Servizi, Società editrice il Mulino, issue 3, pages 371-384.
  • Handle: RePEc:mul:j1t56u:doi:10.2382/37046:y:2011:i:3:p:371-384

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    More about this item


    Social network; facebook; competitive analysis. JEL Classification: L11; L82; L86; M21;

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics


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