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Features Of Marketing Activities In The Market Of Web Development

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  • Korobkov S.A.

    (Plekhanov Russian University of Economics)

Abstract

This article explores the specifics of marketing activity in the field of web development. The features of conducting marketing activity in different directions and in various channels are being considered. It is shown that marketing activities in the field of IT have much in common with web development itself, and the study of marketing information by high-tech web development companies contributes to an increase of marketing effectiveness.

Suggested Citation

  • Korobkov S.A., 2018. "Features Of Marketing Activities In The Market Of Web Development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
    • Handle: RePEc:mmb:journl:articl_v4_4_18
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    File URL: http://www.marketing-mba.ru/article/v4_18/Korobkov.pdf
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    References listed on IDEAS

    as
    1. Joel Dean, 1953. "Better Management Of Capital Expenditures Through Research," Journal of Finance, American Finance Association, vol. 8(2), pages 119-128, May.
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      JEL classification:

      • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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