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Partnership And Collaboration As A Way To Promote The Magazine In Thenetwork

Author

Listed:
  • Darja Bartashevich

    (Financial University under the Government of the Russian Federation)

  • Nadezda Rebrikova

    (Financial University under the Government of the Russian Federation)

Abstract

The article discusses the concepts of collaboration and partnership, and explains how they differ. Examples of collaboration and partnership are analyzed on specific cases. On the example of Café Societe Magazine, we consider how collaboration can be a way to promote the company in the network, which is the main goal of the work. The study used methods such as content analysis and comparison.

Suggested Citation

  • Darja Bartashevich & Nadezda Rebrikova, 2019. "Partnership And Collaboration As A Way To Promote The Magazine In Thenetwork," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
    • Handle: RePEc:mmb:journl:articl_v4_2_19
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    File URL: http://www.marketing-mba.ru/article/v4_19/Bartashevich.pdf
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    Keywords

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    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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