IDEAS home Printed from https://ideas.repec.org/a/mmb/journl/articl_v3_7_19.html

The Efficiency Of Marketing Expenses: Approaches To Assessment

Author

Listed:
  • Boris V. Musatov

    (Plekhanov Russian University of Economics)

Abstract

The improvement of marketing activities should lead to an increase in the cost effectiveness of it. Planning marketing costs and analyzing their impact is a very difficult task. In theory and practice, there are different methods of solving it. This article discusses possible approaches to determining marketing costs and calculating their economic efficiency.

Suggested Citation

  • Boris V. Musatov, 2019. "The Efficiency Of Marketing Expenses: Approaches To Assessment," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_7_19
    as

    Download full text from publisher

    File URL: http://www.marketing-mba.ru/article/v3_19/Musatov.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mmb:journl:articl_v3_7_19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sidorchuk, Roman (email available below). General contact details of provider: https://edirc.repec.org/data/rsconru.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.