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Marketing of human capital in the new economy and the democratization of management

Author

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  • Zinchenko, Viktor

    (Ukrainian Institute of Arts and Sciences)

Abstract

Examines the philosophical and economic concepts of deliberative democracy. Source of economic growth in the information economy is innovation and human capital. As the information economy continues to industrial and human involvement in the new innovative technology becomes more logical. This - more spacious, more independent and creative value. The most important quality of man is his personality. Thus, the place and role of man in the information economy will inevitably increase in comparison with the industrial development period.

Suggested Citation

  • Zinchenko, Viktor, 2012. "Marketing of human capital in the new economy and the democratization of management," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_4_12
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    File URL: http://www.marketing-mba.ru/article/v3_12/Zinchenko_2012_3.pdf
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    JEL classification:

    • A1 - General Economics and Teaching - - General Economics

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