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Assessment of the main players of the local furniture market of Western Siberia

Author

Listed:
  • Andrianova,Yana

    (marketer of a network of furniture salons "GROMADA", "MEBELVILL", "GUTMEBEL", Russia)

  • Chupryakova, Alena

    (Kemerovo State University, Faculty of Economics, Russia)

Abstract

The current state of the furniture market of Western Siberia can be characterized from the point of view of the main channels of sales and the existing competition. Among large players of this market the network of furniture salons "GROMADA", "MEBELVILL", "GUTMEBEL’" is allocated. In article results of research of the main competitors of the specified network and situation analysis are presented.

Suggested Citation

  • Andrianova,Yana & Chupryakova, Alena, 2012. "Assessment of the main players of the local furniture market of Western Siberia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_3_12
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    Keywords

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    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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