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Rebranded As One Of The Tools Increase Competitiveness Of The Company On The Market

Author

Listed:
  • Panova Ekaterina

    (Plekhanov Russian University of Economics)

Abstract

This article reviews rebranding as the marketing instrument which can be applied when existing brand is irrelevant, unclaimed or it requires full market repositioning. As a result of the rebranding the company can reach a completely new level of its development, so it means that the rebranding will have positive impact on the financial results of the company and its reputation.

Suggested Citation

  • Panova Ekaterina, 2016. "Rebranded As One Of The Tools Increase Competitiveness Of The Company On The Market," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
    • Handle: RePEc:mmb:journl:articl_v2_9_16
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    File URL: http://www.marketing-mba.ru/article/v2_16/Panova.pdf
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    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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