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Theoretical - Methodological Aspects Of Relationship Marketing Concepts And The Concept Of Entrepreneurship

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  • Sidorchuk R.R.

    (Plekhanov Russian University of Economics)

Abstract

In this paper we have presented a conceptual analysis of the relationship marketing and entrepreneurship. Desk study revealed the contradictions that exist in the literature. The analysis of sources was presented the interdisciplinary nature of business and the place of marketing in business. Refine and supplement the concept of entrepreneurship and entrepreneur. We define the function of marketing in business. Outlined directions for further research

Suggested Citation

  • Sidorchuk R.R., 2015. "Theoretical - Methodological Aspects Of Relationship Marketing Concepts And The Concept Of Entrepreneurship," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
    • Handle: RePEc:mmb:journl:articl_v2_11_15
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    File URL: http://www.marketing-mba.ru/article/v2_15/Sidorchuk.pdf
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    References listed on IDEAS

    as
    1. A. Kantarbaeva & A. Mustafin, 1997. "The Theory of Entrepreneurship and Evolutionary Economics," Voprosy Ekonomiki, NP Voprosy Ekonomiki, vol. 11.
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      JEL classification:

      • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
      • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
      • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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