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Designing a cross-cultural study of the economic behavior of consumers of different generations in the problematic field of sustainable development

Author

Listed:
  • G.S. Timokhina

    (Plekhanov Russian University of Economics)

  • A.A. Stukalova

    (Plekhanov Russian University of Economics)

  • Grineva O.O.

    (Plekhanov Russian University of Economics)

  • Niyazieva S.

    (Economic University - Varna)

Abstract

In this article, the authors present the results of the designing of future fundamental scientific research, the formulation of the topic of which already represents a certain problem field for the study of interdisciplinary phenomena. The authors describe the relevance of the study, the fundamental scientific task that the study will be directed at, formulate the research objectives, justify the feasibility and necessity of carrying out research together with foreign partners, indicate the expected results of a future cross-cultural research of the economic behavior of consumers from different generations in the problematic field of sustainable development, showing the scientific and practical significance of future research.

Suggested Citation

  • G.S. Timokhina & A.A. Stukalova & Grineva O.O. & Niyazieva S., 2020. "Designing a cross-cultural study of the economic behavior of consumers of different generations in the problematic field of sustainable development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, 20.
    • Handle: RePEc:mmb:journl:articl_v1_2_20
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    File URL: https://marketing-mba.ru/article/v1_20/Timokhina.pdf
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    References listed on IDEAS

    as
    1. Galina Timokhina & Urkmez Taylan & Ralf Wagner, 2018. "Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies," South East European Journal of Economics and Business, Sciendo, vol. 13(2), pages 49-71, December.
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    Keywords

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    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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