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A Comparative Study of Metaphor in English and Slovene Popular Economic Discourse


  • Silva Bratoz

    (University of Primorska, Slovenia)


This paper is aimed at analysing and comparing linguistic and conceptual metaphors identified in Slovene and English economic and business articles. It is focused on two important aspects of metaphor, namely its systematicity and organisation in hierarchical structures. The findings indicate much similarity in conceptual and linguistic metaphors between the two languages, but some differences in the frequency of particular linguistic metaphors. For example, both languages share conceptualisations of the economy as an organism and downward market movements as natural disasters. While these conceptual metaphors are often linguistically rendered with similar lexical metaphors, there are a few examples in which the linguistic realisation of a metaphor is culturally and/or linguistically conditioned. It has been argued that the metaphors identified in the Slovene popular economic discourse are largely influenced by the Anglo-American tradition.

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  • Silva Bratoz, 2004. "A Comparative Study of Metaphor in English and Slovene Popular Economic Discourse," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 2(2), pages 179-196.
  • Handle: RePEc:mgt:youmgt:v:2:y:2004:i:2:p:179-196

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    JEL classification:

    • Z00 - Other Special Topics - - General - - - General


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