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Jamii: A Virtual Incubation Platform for Entrepreneurs

Author

Listed:
  • Howard Armitage

    (Conrad Business, Entrepreneurship and Technology Centre, Faculty of Engineering, University of Waterloo, Canada)

  • Catherine Bischoff

    (Outreach and International Programs, Conrad Business, Entrepreneurship and Technology Centre, Faculty of Engineering, University of Waterloo, Canada)

  • Karin Schmidlin

    (VIP Program, Conrad Business, Entrepreneurship and Technology Centre, Faculty of Engineering, University of Waterloo, Canada)

  • Douglas Sparkes

    (Peng System Architect, VIP, Conrad Business, Entrepreneurship and Technology Centre, Faculty of Engineering, University of Waterloo, Canada)

Abstract

This paper discusses the design and pilot testing of a virtual incubation platform, Jamii. It provides a user-centric experience, specifically developed to support entrepreneurship, which integrates concepts such as “just-in-time’ learning and supporting social networks. An underlying concept of Jamii is an Event-Gate process, providing feedback to strengthen the business concepts and assist entrepreneurs in moving their ideas forward. Several pilot programs have been undertaken using this approach. The collaboration with University of Strathmore in Kenya will be discussed further.

Suggested Citation

  • Howard Armitage & Catherine Bischoff & Karin Schmidlin & Douglas Sparkes, 2018. "Jamii: A Virtual Incubation Platform for Entrepreneurs," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 3(2), pages 19-23, January.
    • Handle: RePEc:mgs:jibrme:v:3:y:2018:i:2:p:19-23
    DOI: 10.18775/jibrm.1849-8558.2015.32.3003
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    More about this item

    Keywords

    Entrepreneurship; Incubation; Education; Brand perceptiont;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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