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Stimulating Technology-Based Start-Ups: Entrepreneurship Initiatives by University

Author

Listed:
  • Noorlizawati Abd Rahim

    (University Teknologi Malaysia)

  • Zainai B. Mohamed

    (University Teknologi Malaysia)

  • Astuty Amrin

    (University Teknologi Malaysia)

Abstract

The emergence of opportunity is based on the intentions which are the result of people’s belief and the way of thinking. Entrepreneurial alertness is considered vital for identifying the opportunity which can have an impact on mindset for exploiting the opportunities. The objective of this study was to analyze the connection between opportunity identification and intentions formation through entrepreneurial alertness based on the theory of planned behavior. The data was collected from the 499 final year business students of nine universities from Sindh, Pakistan using cross-sectional survey. The results of this study revealed that entrepreneurial alertness has positive and significant effect on attitude, subjective norms, perceived behavioral control and entrepreneurial intentions. The findings of this study contributed to the theory of planned behavior by taking entrepreneurial alertness as a predictor of entrepreneurial intentions. The findings also have implication for increasing the supply of entrepreneurial capital into the society.

Suggested Citation

  • Noorlizawati Abd Rahim & Zainai B. Mohamed & Astuty Amrin, 2016. "Stimulating Technology-Based Start-Ups: Entrepreneurship Initiatives by University," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 1(6), pages 12-16, September.
    • Handle: RePEc:mgs:jibrme:v:1:y:2016:i:6:p:12-16
    DOI: 10.18775/jibrm.1849-8558.2015.16.3002
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    More about this item

    Keywords

    Entrepreneurship; Entrepreneurial Education; Entrepreneurial Alertness; Entrepreneurial Intention.;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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