IDEAS home Printed from https://ideas.repec.org/a/mgs/jibrme/v1y2016i4p7-11.html
   My bibliography  Save this article

Eating as Doing or Doing the Right Thing? The Influence of Locomotion and Assessment on Food Consumption Quantity

Author

Listed:
  • Tessa Dahlmans

    (Maastricht University, School of Business and Economics)

  • Frank Mathmann

    (Maastricht University, School of Business and Economics)

Abstract

As overweight is becoming a serious worldwide health issue, a great amount of commercial books, programs and blogs are offering help in establishing healthy eating patterns. A factor that has commonly been blamed for overweight is the growth of portion sizes. This phenomenon of supersizing portions has created a distortion of portion sizes throughout the food industry and has been suggested to lead to overeating. The present study investigates the influence of locomotion and assessment orientations on food consumption quantities in conditions of distorted portion sizes. A survey was conducted in which participants (N = 75) watched a short movie whilst being presented with a distorted food portion. The results of this study show that when controlling for an individual’s level of hunger and movie engagement, locomotion decreases food consumption quantities. To conclude, it is suggested that when food portions are distorted locomotion assists in limiting an individual’s food intake.

Suggested Citation

  • Tessa Dahlmans & Frank Mathmann, 2016. "Eating as Doing or Doing the Right Thing? The Influence of Locomotion and Assessment on Food Consumption Quantity," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 1(4), pages 7-11, May.
    • Handle: RePEc:mgs:jibrme:v:1:y:2016:i:4:p:7-11
    DOI: 10.18775/jibrm.1849-8558.2015.14.3001
    as

    Download full text from publisher

    File URL: http://researchleap.com/eating-right-thing-influence-locomotion-assessment-food-consumption-quantity/
    Download Restriction: no
    File URL: https://libkey.io/10.18775/jibrm.1849-8558.2015.14.3001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Overeating; Portion size; Regulatory mode theory; Food consumption quantities;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgs:jibrme:v:1:y:2016:i:4:p:7-11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bojan Obrenovic (email available below). General contact details of provider: https://researchleap.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.