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Online Reputation of Selected Car Brands

Author

Listed:
  • František Pollák

    (Faculty of Management, University of Prešov, Prešov, Slovakia)

  • Peter Dorčák

    (Faculty of Business Management, University of Economics in Bratislava, Slovakia)

  • Peter Markovič

    (Faculty of Business Management, University of Economics in Bratislava, Slovakia)

  • Nella Svetozarovová

    (Faculty of Management, University of Prešov, Prešov, Slovakia)

Abstract

The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – Top 10 car brands by market share on Slovak market. Using a careful statistical testing relationships between factors were examined in order to identify and describe facts affecting online reputation of those entities in the hyper-competitive market environment of the Internet. The findings identified by the analysis of online environment were compared to traditional success indicators as market share. The results of analysis thus providing a comprehensive view on the issue of the online reputation in the widest possible range of perspectives.

Suggested Citation

  • František Pollák & Peter Dorčák & Peter Markovič & Nella Svetozarovová, 2018. "Online Reputation of Selected Car Brands," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 4(4), pages 63-69, October.
    • Handle: RePEc:mgs:ijoied:v:4:y:2018:i:4:p:63-69
    DOI: 10.18775/ijied.1849-7551-7020.2015.44.2004
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    More about this item

    Keywords

    Reputation; On-line reputation; Reputation determinant; Reputator; Internet; TOR; Automotive;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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