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Impact of Individual Decision-making Styles on Marketing Information System Based Decision-making

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  • Alowaidi Mahmoud Ghazi A.

    (School of Management, Wuhan University of Technology, Wuhan, P.R.China)

  • Wang Hu

    (School of Management, Wuhan University of Technology, Wuhan, P.R.China)

Abstract

Marketing information system (MIS) enables data processing and transformation of data into valuable information that results in a more effective decision-making from which companies benefit. However, human aspect is still an influential factor in the decision-making process. We conceptualize a connection between decision-making styles of employees, inherent in their habits and practices, and marketing innovation system based on the decision-making process. Through a detailed literature review, a link between spontaneous, individual, rational and dependent decision-making styles with quality and speed of MIS decision-making has been conceived and constructed. We suggest that decision-making styles influence both quality and speed of the decision-making process. Furthermore, quality and speed of MIS decision-making have a positive influence on radical and incremental marketing innovation. This study enriches the body of literature that focuses on the human-technology interaction and is valuable for companies implementing and using MIS to make business decisions.

Suggested Citation

  • Alowaidi Mahmoud Ghazi A. & Wang Hu, 2015. "Impact of Individual Decision-making Styles on Marketing Information System Based Decision-making," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 1(2), pages 36-42, June.
    • Handle: RePEc:mgs:ijoied:v:1:y:2015:i:2:p:36-42
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    1. Alowaidi Mahmoud Ghazi A & Wang Hu, 2015. "Impact of individual decision-making styles on marketing information system based decision-making," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 1(2), pages 40-49, June.
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    1. Alowaidi Mahmoud Ghazi A & Wang Hu, 2015. "Impact of individual decision-making styles on marketing information system based decision-making," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 1(2), pages 40-49, June.

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      More about this item

      Keywords

      Marketing information system; decision-making; decision-making styles; marketing performance; marketing innovation;
      All these keywords.

      JEL classification:

      • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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