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Colour Preference for Project Team Members in the Context of Their Team Role

Author

Listed:
  • Katerina Bockova

    (DTI University, Dubnica and Vahom, Slovakia)

  • Dasa Porubcanova

    (DTI University, Dubnica and Vahom, Slovakia)

  • Monika Dohnanska

    (DTI University, Dubnica and Vahom, Slovakia)

Abstract

The presented paper discusses the colour and the possibilities of its perception as a reflection of the behavioural preference in the project team. Colour is examined as a mean of expressing the personality preference and the associated characteristics. The aim is to compare the preference of a team role defined by Belbin (2003), (2004) with colour preference in the context of teamwork in the project team, to try to find the answer to the question of whether the preference of a specific colour reflects the preference of a team role. The paper contains an analysis of the data obtained from a detailed questionnaire survey (N = 69) carried out in two successive steps, followed by a synthesis of the findings to verify the hypothesis H: The preference level of a team role differs from the preference of a particular colour.

Suggested Citation

  • Katerina Bockova & Dasa Porubcanova & Monika Dohnanska, 2019. "Colour Preference for Project Team Members in the Context of Their Team Role," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 6(1), pages 27-36, November.
    • Handle: RePEc:mgs:ijmsba:v:6:y:2019:i:1:p:27-36
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.61.1004
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    Keywords

    Interfirm collaboration cluster; Customer centricity; Product innovation and Small business performance;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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