Competitive Survivability: A Study of Impact of Global Crisis on Indonesia and India

The purpose of the paper is to find the role of competitiveness parameters in international markets with particular reference to Indonesia. In a world of increasingly global competition, nations have become more, not less, important. As the basis of competition has shifted more and more to the creation and assimilation of knowledge, the role of the nation has grown. The research paper aims to understand the importance of competitive survival ability and the impact of the global crisis on Indonesia and India with special reference to Brexit. The research methodology adopted includes empirical data and case studies in the context of Indonesia. Competitive advantage is created and sustained through a highly localized process. Differences in national values, culture, economic structures, institutions, and histories all contribute to competitive success. The findings suggest that there are striking differences in the patterns of competitiveness in every country. No nation can or will be competitive in every or even most industries. Ultimately, nations succeed in particular industries because their home environment is the most forward-looking, dynamic, and challenging. The research paper has implications for managers and researchers. The paper focuses on the impact of Brexit on India and Indonesia. The geopolitical consequences of Brexit might not appear immediately. The European Union might temporarily pull together, but there would be damage to the sense of mission and Europe’s soft power of attraction. The immediate impact may not be visible. However, with globalization coming in, all the markets are interconnected. So there will be an inter-country effect of Brexit on Indonesia and India. Markets which have large domestic markets will be affected less.