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How International Students Adapt in China: The Role of Chinese Social Media in Intercultural Adaptation

Author

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  • Pisso Nseke

    (School of Management, Huazhong University of Science and Technology, Wuhan, China)

Abstract

Recently, the number of international students studying in China has increased significantly. Each international student studying in a foreign country feels a certain amount of culture shock while studying abroad. In order to simplify the process of acculturation and enable the student to get accustomed to a learning process, universities take a number of measures. In this regard, it is worth to note the influence of social media that international students use in order to pass through intercultural adaptation. Thus, this paper aims to identify the role of Chinese social media in the cross-cultural adaptation of students by utilizing the UTAUT model.

Suggested Citation

  • Pisso Nseke, 2018. "How International Students Adapt in China: The Role of Chinese Social Media in Intercultural Adaptation," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 4(5), pages 44-50, July.
    • Handle: RePEc:mgs:ijmsba:v:4:y:2018:i:5:p:44-50
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.45.1005
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    More about this item

    Keywords

    SNS; China; International student; Acculturation;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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