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The Effects of Using Business Intelligence Systems on an Excellence Management and Decision-Making Process by Start-up Companies: A Case Study

Author

Listed:
  • Otmane Azeroual

    (German Center for Higher Education Research and Science Studies (DZHW), Berlin, Germany)

  • Horst Theel

    (University of Applied Science HTW Berlin, Department of Computer Science, Communication and Business, Berlin, Germany)

Abstract

The rapid increase in data volumes in companies has meant that momentous and comprehensive information gathering is barely possible by manual means. Business intelligence solutions can help here. They provide tools with appropriate technologies to assist with the collection, integration, storage, editing, and analysis of existing data. While almost only large companies were interested in this topic a few years ago, it has meanwhile also become necessary for start-up companies, and so the market for business intelligence has been growing for years. This article focuses on the general potentials of using BI in start-ups. First, will be examined which providers of BI solutions that are suitable for start-ups and what opportunities exist for implementing BI systems in start-ups. Then it will be shown to what extent BI has prevailed in start-ups, in which areas the techniques of BI are used in start-ups and what purpose BI has in start-ups. Finally, the success factors for BI projects in start-ups are considered.

Suggested Citation

  • Otmane Azeroual & Horst Theel, 2018. "The Effects of Using Business Intelligence Systems on an Excellence Management and Decision-Making Process by Start-up Companies: A Case Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 4(3), pages 30-40, March.
    • Handle: RePEc:mgs:ijmsba:v:4:y:2018:i:3:p:30-40
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.43.1004
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    More about this item

    Keywords

    Business Intelligence; BI; BI-Projects; BI-Providers; Market-Analysis; Decision-Making; Start-Ups;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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