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Study on Optimum Peripheral Business Model in Pengerang, Johor

Author

Listed:
  • Mazlan Md Zahid

    (UniKL)

  • Zulhilmi Muhammad Nasir

    (UniKL)

Abstract

The study discloses potential numbers of business models that could be instigated by the Pengerang people who keen to venture as peripheral traders. Secondary sources of data have been used due to the limitation and obstacles in collecting primary data. This paper indicates the optimum peripheral business model that can be potentially executed.

Suggested Citation

  • Mazlan Md Zahid & Zulhilmi Muhammad Nasir, 2016. "Study on Optimum Peripheral Business Model in Pengerang, Johor," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 2(2), pages 29-40, January.
    • Handle: RePEc:mgs:ijmsba:v:2:y:2016:i:2:p:29-40
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.22.1003
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    More about this item

    Keywords

    Peripheral business; Demand and supply; Household expenditure; Business model;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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