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Characteristics and Critical Success Factors’ Prioritization of MSMEs in African Agribusiness: A Case of DR. Congo

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  • Mbayo Kabango Christian

    (School of Management Science and Engineering, Wuhan University of Technology, Wuhan, China)

Abstract

Due to the pertinent question of development of micro small and medium enterprises (MSMEs) and self food supply over the world and especially in Africa, this paper intends to analyze the key characteristics of the Congolese MSMEs, the identification of the perceived critical success factors and their prioritization for accurate and well-oriented performance action. To respond to the focus issues of this paper, an investigation on 259 enterprises was made in Kinshasa and the critical success factor methodology was used to cease and categorize all perceived factors from entrepreneurs. From this, 45 identified CSFs emerged throughout the operational channel of MSMEs and where categorized into four groups which are externalities, strategy, finance and organization. The Analytical Hierarchy Process is used to prioritize these CSFs per operational channel sections which are supply chain, production and distribution. And findings show that the most critical path is the supply chain while the highest critical axis is the finance area followed respectively by strategy, externalities and organization axes.

Suggested Citation

  • Mbayo Kabango Christian, 2015. "Characteristics and Critical Success Factors’ Prioritization of MSMEs in African Agribusiness: A Case of DR. Congo," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(6), pages 33-43, May.
    • Handle: RePEc:mgs:ijmsba:v:1:y:2015:i:6:p:33-43
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.16.1003
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    More about this item

    Keywords

    MSME; Critical success factors; Agribusiness; Prioritization;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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