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THE PROTECTION OF THE GOODWILL AGAINST THE UNFAIR COMPETITION (English version)

Author

Listed:
  • Ioana Adriana POPA

    (Lector universitar doctorand, Universitatea Valahia din Târgoviste, Facultatea de Drept si Stiinte Social-Politice)

  • Steluta IONESCU

    (Lector universitar doctor, Universitatea Valahia din Târgovişte, Facultatea de Drept şi Ştiinţe Social-Politice)

  • Manuela NITA

    (Lector universitar doctor, Universitatea Valahia din Târgovişte, Facultatea de Drept şi Ştiinţe Social-Politice)

Abstract

The freedom of economic initiative involves the natural presence on the market of a plurality of entrepreneurs who offer goods or services identical or similar and, therefore, are in a competition to attract the potential consumers and to achieve economic success. To achieve these objectives, each entrepreneur enjoys a wide range of conception and action autonomy, being aloud to use the techniques and strategies he considers profitable, not only to polarize one's own customers, but to diminish the one of the direct competitors. Without ignoring the onerous, competitive and speculative nature, from reasons of preserving a salutary social-economic spirit and the public order, the business must be realized in an honest manner, in an equality of opportunity environment, excluding dishonest conduct and procedures. To counter the threats that aim the customers or the goodwill and to get fully repair injury, the injured trader may use the unfair competition actions.

Suggested Citation

  • Ioana Adriana POPA & Steluta IONESCU & Manuela NITA, 2011. "THE PROTECTION OF THE GOODWILL AGAINST THE UNFAIR COMPETITION (English version)," Jurnalul de Studii Juridice, Editura Lumen, Department of Economics on Behalf of Petre Andrei University Iasi, vol. 1(1), pages 205-220, April.
  • Handle: RePEc:lum:rev4rl:v:1:y:2011:i:1:p:205-220
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    More about this item

    Keywords

    goodwill; customers; protection; unfair competition; liability;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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