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The Role of Mass-Media in Triggering and Developing the Media Crisis

Author

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  • Ionut Ghibanu

    (Valahia University, Targoviste, Romania)

Abstract

The world we live in is shaped by the mass media, which have turned into the most important institution of our society and a battlefield for the various state, organisational, personal, economic, military, religious or socio-political interests. This study aims at managing media information and communication in dealing with all moments related to the triggering and development of a media crisis. As can be seen, the contemporary communication context values the rapidity, exactness and precise direction of communication in such a way that managing a media crisis should be done with minimal loss and maximum gain. Based on the influence it has on the public, the mass-media may generate a media crisis without any real support in the organization. An accusation, a piece of news released by a credible source or by a credible media channel need not be true in order to be harmful to the organization, so much the more that it may be potentially credible. In the development of a media crisis, the press becomes the main assessor of the events.

Suggested Citation

  • Ionut Ghibanu, 2018. "The Role of Mass-Media in Triggering and Developing the Media Crisis," Postmodern Openings, Editura Lumen, Department of Economics, vol. 9(4), pages 24-30, December.
    • Handle: RePEc:lum:rev3rl:v:9:y:2018:i:4:p:24-30
    DOI: https://doi.org/10.18662/po/42
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    More about this item

    Keywords

    mass media; crisis; organizations; image; answer;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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