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'Empires' of Otherness in Tourism Advertising. A Postmodern Approach

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  • Ana CRÃCIUNESCU

    (Stefan cel Mare University of Suceava, Romania)

Abstract

In this paper we envisage disscusing tourism as a postmodern manifestation that involves cultural issues projected, in the consumerist society, through media. In the larger context of post-war international relations, we shall see different perceptions of Otherness, understood in terms of exotic destinations locating minor cultures. The peculiarities of tourism also lead us to examine its cultural paradoxes, further depicted in the light of sociolinguistic perspectives of tourism. The question is to determine to what extent has Otherness became an issue of cultural, linguistic and economic reversed relations and what role does media play in shaping identities at the level of the specific promotional language of tourism.

Suggested Citation

  • Ana CRÃCIUNESCU, 2016. "'Empires' of Otherness in Tourism Advertising. A Postmodern Approach," Postmodern Openings, Editura Lumen, Department of Economics, vol. 7(1), pages 55-65, June.
    • Handle: RePEc:lum:rev3rl:v:7:y:2016:i:1:p:55-65
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    More about this item

    Keywords

    tourism; language of tourism; postmodernism; media; cultural studies; Otherness.;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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