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Influence of Social Networks on the Transformation of Youth Values in Social Isolation

Author

Listed:
  • Nina Myropoltseva

    (Candidate of Psychological Sciences, Associate Professor without a degree of the Psychology Department, Petro Mohyla Black Sea National University, Mykolaiv, Ukraine)

  • Olga Amplieieva

    (Candidate of Psychological Sciences, Associate Professor without a degree of the Psychology Department, Petro Mohyla Black Sea National University, Mykolaiv,Ukraine)

Abstract

The decline in live social contact during the Covid-19 pandemic is driving an increase in the demand for social media communication. This study is an in-depth continuation of an earlier study on the topic of self-esteem and value orientations of youth. A survey was conducted and helped to determine the values ​​of life that are broadcast on social media profiles and are actively welcomed by students in Facebook, YouTube, Twitter, Pinterest, Instagram, Tik Tok: independence, high aspirations, health and beauty, material values. The high level of activity of the respondents in social networks was investigated and the medium level of Internet addiction was determined. The respondents revealed the level of conformity and individual-typological personality traits. The students are characterized by a high level of anxiety and tension. The conformity level helps to identify the individuals who are most vulnerable to the effects of social media. The terminal and instrumental values ​​of students are investigated: health and beauty, material values, entertainment, family life, self-confidence, love, freedom, rationalism, Irreconcilability to shortcomings, independence, self-control and high claims. Correlation links were found in the indicators of conformism / nonconformism / Internet addiction and value orientations of the individual. Work in groups was carried out with the aim of abandoning a set of social masks, selected taking into account the expectations of others. The work is based on the metaphor of diminution from Slavic myths and fairy tales.

Suggested Citation

  • Nina Myropoltseva & Olga Amplieieva, 2021. "Influence of Social Networks on the Transformation of Youth Values in Social Isolation," Postmodern Openings, Editura Lumen, Department of Economics, vol. 12(4), pages 89-103, December.
    • Handle: RePEc:lum:rev3rl:v:12:y:2021:i:4:p:89-103
    DOI: https://doi.org/10.18662/po/12.4/362
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    More about this item

    Keywords

    terminal values; instrumental values; students; conformism; nonconformism; social media communication; internet addiction;
    All these keywords.

    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I2 - Health, Education, and Welfare - - Education
    • O0 - Economic Development, Innovation, Technological Change, and Growth - - General

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