Digital Diplomacy. A New Micro-Sphere of Public Communication

It is acknowledged that diplomacy is one of the areas that has been greatly influenced by the evolution of the Internet. Traditional diplomacy experienced the situations in which it failed, and its traditional mechanisms have often required too many personalities and proved to be particularly costly in terms of resources and opportunities. Well-known that diplomacy is one of the areas that have been greatly influenced by the evolution of the Internet. Traditional diplomacy is permanently subject to changes at the communications level, and this "migration phenomenon from offline to online" causes the emergence of a new diplomacy mediated via Internet, dubbed digital diplomacy, e-diplomacy or e-diplomacy. It came into being in the context in which traditional diplomacy began to face time constraints, is overload information, and the rapid emergency of new electronic technologies in the sphere of public communication. Digital diplomacy has emerged, precisely due to of the evolution of media channels and to the desire to facilitate the process of communication and of transmitting messages in due course. Thus, digital diplomacy can be perceived as a micro-sphere of public communication through which career diplomats have found a breath in their ongoing struggle to maintain a balanced world. This article also presents a parallel between the number of followers of foreign embassies in Romania in 2015, with those in 2020 on social networks Facebook and Twitter. This analysis includes a number of 30 embassies based in Bucharest.