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Modern media innovation in electoral campaigns (English version)


  • Claudiu COMAN

    () (Associate Professor, Dr., Universitatea Transilvania din Brasov, Romania)


GIn the last years we can observe the appearance of a common pattern of different types of innovation in the election campaigns, but also the existence of an accelerated rhythm of engendering in all types of democracies. This pattern has different appearances or adopts local forms being formed by several elements that are associated with the concept of media (focused democracy). Television has a strategic role in the election campaign because it is the main source of news and entertainment, being also capable of aiming at the public that is not interested directly in the political life. Television news and electoral programs (“shows”) are considered universally essential for the success of the candidates and of the political parties. The development of the communicational methods, especially TV, had decisively transformed the public sphere.

Suggested Citation

  • Claudiu COMAN, 2010. "Modern media innovation in electoral campaigns (English version)," Revista de cercetare si interventie sociala, Editura Lumen, Department of Economics, vol. 31, pages 45-35, December.
  • Handle: RePEc:lum:rev2rl:v:31:y:2010:i::p:45-35

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    electoral campaigns; media focused democracy; media innovations; political advertising; Americanization.;

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives


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