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Ambiguity Tolerance in Productional Creativity

Author

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  • Beatrice Adriana BALGIU

    (Associate Professor, Politehnica University of Bucharest, Romania)

Abstract

Ambiguity tolerance consists in the “ability to live” with ambiguity to cope with the stimuli or with the situations which are not clearly structured, which are new and complex. The analysis of ambiguity tolerance in the studies on creativity has become relatively important lately. The objective of present research was to analyze the ambiguity tolerance in the potential and productional creativity. In these conditions, creativity was measured by a test of potential creative thinking, on the one hand, and creativity tasks consisting in demand for building logo-texts, on the other hand. The results show that there is a positive correlation between ambiguity tolerance and creativity, the important contribution having the ideational fluency and flexibility in both cases. We can consider that the more individuals tolerate ambiguity, the greater their creative potential and the more they will show it in their creative productions.

Suggested Citation

  • Beatrice Adriana BALGIU, 2014. "Ambiguity Tolerance in Productional Creativity," Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Sociale/ Logos Universality Mentality Education Novelty - Section: Social Sciences, Editura Lumen, Department of Economics, vol. 1, pages 29-40, December.
    • Handle: RePEc:lum:rev17s:v:1:y:2014:i::p:29-40
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    More about this item

    Keywords

    ambiguity tolerance; creativity; creative construction tasks; students; logos;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines

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