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New Media and Its Implications in the 2009 Election Campaign – Public Opinion Surveys

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  • Ionela Carmen BOSOTENU

    (Universitary Assistent, Ph.D. Candidate, “Petre Andrei” University from Iasi)

Abstract

The presidential election campaign in 2009 was the first campaign connected to the evolution of new media. Besides the traditional advertising campaigns (banners, brochures, leaflets and TV video clips), campaign staffs included equally the promotion of candidates through new media (official campaign sites, blogs, video-sharing, photosharing, Messenger, social networks). In order to observe the impact and implications of new communication media on voters, we have conceived an online survey and distributed it on social networks. The survey has indicated Television as the main information source regarding the 2009 campaign, followed by the Internet, while the written press is constantly declining, supplied nevertheless by online newspapers. The survey concludes that the technological advancements and the expanded use of Internet as means of information, communication and mass entertainment, together with the development of new media, the trend of election marketing are at the foundation of the presidential candidates’ online strategy.

Suggested Citation

  • Ionela Carmen BOSOTENU, 2011. "New Media and Its Implications in the 2009 Election Campaign – Public Opinion Surveys," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 0(8), pages 311-328, December.
    • Handle: RePEc:lum:rev11d:v::y:2011:i:8:p:311-328
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    More about this item

    Keywords

    new media; election campaign; online survey;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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