Comunicarea crizei vs criza comunicarii. Strategii de comunicare a crizei - Communication of the Crisis vs. Crisis of Communication. Strategies of crisis communication (Romanian version)

If we start from the premises that any crisis, defined as a “manifestation of a balance breach’’ is, firstly, a crisis of communication, a critical existential stage followed cyclically by the individual, group, organization or society (in the first case: birth, adolescence, mid-life crisis, retirement, are just a few examples), then the antagony proposed in the title ceases to appear a simple game of words: the crisis, defined as a crisis of communication is opposed to the communication of the crisis itself and, many times, it finds its own solving in this. Literature emphasizes two points of view. According to the first acception, a country is more prepared for globalization the more flexible it is, both regarding the functioning of markets and in terms of policies adopted. Thus, exchange rate flexibility is regarded as the ultimate solution, which means the country should not be part of a monetary union. According to the other acception, a country will be more prepared to face globalization if it is part of a large monetary union, like the Euro area. This paper analyses the way in which globalization affects the Eurozone member states and how they can maximize the benefits from participating in this monetary arrangement. We will firstly present the main features that a country should have for it to be fit for globalization, and then we will analyse whether the euro meets these features.