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Estudio de la motivación y la competitividad en los talleres artesanales

Author

Listed:
  • Luis Ángel Correa García

    (Instituto Tecnológico de Zacatecas, México)

  • Juan Carlos Pino Acevedo

    (Instituto Tecnológico de Zacatecas, México)

  • Elsa Ortega de Ávila

    (Instituto Tecnológico de Zacatecas, México)

Abstract

El presente trabajo de investigación estudia los talleres artesanales que están desapareciendo y aporta a la comprensión de la desvalorización sociocultural que sufre la artesanía. El objetivo de este artículo es analizar la motivación del artesano y la competitividad de los talleres desde la perspectiva teórica-administrativa del comportamiento y motivación. La metodología empleada es cuantitativa por medio de un análisis de regresión múltiple, que estudia las variables independientes de motivación económica, cultural, familiar y el negocio como modo de vida; la competitividad como variable dependiente. Los principales hallazgos muestran que los talleres artesanales operan con pérdidas y que la motivación económica es la variable estadísticamente significativa en la competitividad empresarial. Se concluye que el artesano está desmotivado y los talleres artesanales se están perdiendo, por lo tanto es necesario fortalecer la compra de materias primas y la inversión en maquinaria.

Suggested Citation

  • Luis Ángel Correa García & Juan Carlos Pino Acevedo & Elsa Ortega de Ávila, 2025. "Estudio de la motivación y la competitividad en los talleres artesanales," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 26, pages 1-12, July-Dece.
    • Handle: RePEc:lap:recadm:216
    DOI: 10.24215/23143738e158
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    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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