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La comunicación: Estrategia vital para la Industria Hotelera

Author

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  • Manuel Ernesto Becerra Bizarrón

    (Centro Universitario de La Costa. Universidad de Guadalajara. México.)

Abstract

One of the World Tourism Organization priorities is to improve tourism competitiveness through human resources development, where the participation of the different industries that make up the tourism sector is required. One of them is the hotel industry, whose main objectives are to increase competitiveness, oriented to a management system focused on the achievement of objectives and on the organizational alignment in which employees are provided with feedback. In this regard, this article aims to analyze coordination and support processes, barriers in the flows of information and feedback on performance, and team spirit and contribution as factors influencing managerial communication in the hotel industry. Under a correlational range with a non-experimental design and a quantitative approach, the instrument used to collect information was a 20-item survey. The use of confirmatory factor analysis techniques, goodness-of-fit measures, and the standardized residuals covariance analysis showed that the barriers to information and feedback flows, team spirit and contribution are the factors with high correlations that influence the communication.

Suggested Citation

  • Manuel Ernesto Becerra Bizarrón, 2021. "La comunicación: Estrategia vital para la Industria Hotelera," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 17, pages 45-56, January-J.
    • Handle: RePEc:lap:recadm:135
    DOI: 10.24215/23143738e074
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    More about this item

    Keywords

    communication; contribution; team spirit; information processes.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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