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Analysing the Consumer Behaviour of Online Health Services

Author

Listed:
  • Cristina Stefanescu
  • Elena Denisa Nicolescu
  • Florentina Raluca Bilcan
  • Ana Maria Ifrim

Abstract

Because the medical sector is a highly conditioned technology, it presents some challenges for health service providers in terms of developing and implementing online services strategies. This article presents the features and current trends of the consumer of online health services, but also the threats and vulnerabilities on managing telehealth services. The results show that it is necessary to continue monitoring of the environment and developments in the field, because the technological breakthroughs lead to the improvement of the quality of the online services rendered and to the diversification of the offer, as well as an advantage over the competitors.

Suggested Citation

  • Cristina Stefanescu & Elena Denisa Nicolescu & Florentina Raluca Bilcan & Ana Maria Ifrim, 2019. "Analysing the Consumer Behaviour of Online Health Services," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 126-131, September.
    • Handle: RePEc:khe:scajes:v:5:y:2019:i:3:p:126-131
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    More about this item

    Keywords

    Consumer behaviour; online health services;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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