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Market, Sales and Marketing Key Performance Indicators for Products of Additive Manufacturing Processes

Author

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  • Alfred Tieber

Abstract

Additive manufacturing processes – particularly 3D printing – have experienced a huge amount of development in recent years and they will represent one of the leading production technologies of our time in the coming years. Current it is not clear, if the used analyses are containing a comprehensive market assessment by using sales, market and marketing key performance indicators. It is interesting to know if current studies have been using sales, market and marketing KPIs in detail. A secondary research has enabled the current state of the knowledge in this field to be determined. Based on the findings of the literature study, a recommendation was developed regarding whether an in-depth scientific study to analyse the usage of Market-, sales and marketing KPIs to identify the market and sales potentials of additive manufacturing technologies in future by using primary research methods is necessary. The insights allowed a conclusive statement about the current quality of studies in behalf of market potentials for additive manufacturing technologies and allowed a clear recommendation for a scientific primary study in this field.

Suggested Citation

  • Alfred Tieber, 2019. "Market, Sales and Marketing Key Performance Indicators for Products of Additive Manufacturing Processes," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(1), pages 42-46, March.
    • Handle: RePEc:khe:scajes:v:5:y:2019:i:1:p:42-46
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    More about this item

    Keywords

    3D printing; additive manufacturing processes; AM products; key performance indicators; additive manufacturing technologies;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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