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Romanian Fairs And Festivals – Key Elements In Promoting The Intangible Cultural Heritage


  • Flavia-Georgiana Teodoroiu


  • Petronela Tudorache



Despite the importance of fairs and festivals in promoting the Romanian intangible cultural heritage and their great support for the economy of our country, little research has been conducted in order to understand the behavior of the Romanian tourists regarding fairs and festivals attendance and their intention to travel in one location only to attend fairs or festivals. This article is based on the findings of a quantitative survey, conducted in 2016. The main objective of this study is to determine if the Romanians are interested in attending fairs and festivals, and if they are willing to travel for this purpose. The graphical representations have been created in Microsoft Office Excel by the authors.

Suggested Citation

  • Flavia-Georgiana Teodoroiu & Petronela Tudorache, 2016. "Romanian Fairs And Festivals – Key Elements In Promoting The Intangible Cultural Heritage," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 8(4), pages 65-71, December.
  • Handle: RePEc:khe:journl:v:8:y:2016:i:4:p:65-71

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    More about this item


    Intangible cultural heritage; festivals; fairs; traditions; promotion;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education


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