Strategies of change for the hotel industry. Porter, Kotler, Bowmann positions
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KeywordsStrategy; hotel; change; career;
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
- M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
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