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Strategies of change for the hotel industry. Porter, Kotler, Bowmann positions


  • Casiana Radut



The hospitality industry is defined as the provision of accommodation, catering and leisure facilities, which include but are not limited to hotels, motels, restaurants, clubs, casinos, cruise ships and theme parks. History of hospitality industry begins in 1794, during the period when the first colonial hotel "City" was opened in New York City. The industry began to develop between the '50s and '60s, transforming into a dynamic industry we know today. The World Tourism Organization (World Travel Organization) forecasts that the hospitality industry will triple its size by the year 2020, making it one of the largest industries in the world. Also at this time the travel industry means 8 percent of jobs in the world and has the highest growth potential among all global industries. This increase will provide more employment opportunities for people with the right qualifications. Career options in the hospitality industry continues to multiply with the industry.

Suggested Citation

  • Casiana Radut, 2015. "Strategies of change for the hotel industry. Porter, Kotler, Bowmann positions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(4), pages 79-84, December.
  • Handle: RePEc:khe:journl:v:7:y:2015:i:4:p:79-84

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    More about this item


    Strategy; hotel; change; career;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training


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