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How to create social value within the international hotel industry. Hotel chain case study


  • Remus Christian Moraru


  • Gabriela Stanciulescu



This paper presents the hotel business as part of the tourism market, which, globally, is in a continuous process of development by increasing the number of properties. The paper is based on the analysis of the factors that support this statement and that bring the hotel business among the most dynamic businesses today. People travel for various reasons, whether for business or personal purposes – most often for relaxation. The methodology used was that of an almost exhaustive research of both types of tourism that are growing, supported by globalization. Companies open offices in various countries, entrepreneurs find business opportunities even in the most remote places. Social values are those elements like dignity, bodily integrity, property, wealth, kindness, generosity, tolerance, respect for the elderly, goodwill, honesty, cheerfulness, seriousness, job well done, which, in the mentality of a community, are considered important, and are treasured as such. All of them are found in the hospitality industry!

Suggested Citation

  • Remus Christian Moraru & Gabriela Stanciulescu, 2015. "How to create social value within the international hotel industry. Hotel chain case study," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(4), pages 23-27, December.
  • Handle: RePEc:khe:journl:v:7:y:2015:i:4:p:23-27

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    More about this item


    Hotel chains; Tourism; Tourism business;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • F55 - International Economics - - International Relations, National Security, and International Political Economy - - - International Institutional Arrangements


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