IDEAS home Printed from
   My bibliography  Save this article

Hotel Competitiveness Measurement Methods


  • Katalin Juhasz-Dora


Competitiveness is becoming a very common expression used in business administration. The definition and its application still raises some questions due to the complexity of its meaning. The role of the measurement of competitiveness and its effect on performance and profitability is increasing in the field of hospitality and tourism as well. The measurement of hotel competitiveness is a current issue in business life due to globalization, sharing economy and the change in the consumber habits. The steady increase in the number of accomodation possibilities create a need for competitive strategy among the hotels. Complex indicators and indices formed of special factors are available for estimating the level of competitiveness in the service sector but these methods still hold several untrapped areas. The aim of this research is to introduce the existing literature in connection with hotel competitiveness and with the application of the grey relational analysis evaluate the level competitiveness of five star hotels in Budapest (Corinthia Hotel Budapest, Four Seasons Hotel Budapest Gresham Palace, Intercontinental Hotel Budapest, Kempinski Hotel Corvinus Budapest and Marriott Hotel Budapest). Grey relational analyis is tested on the basis of the competitiveness pyramid and finally a methodology and further business implementation of the index is proposed.

Suggested Citation

  • Katalin Juhasz-Dora, 2015. "Hotel Competitiveness Measurement Methods," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 94-100, September.
  • Handle: RePEc:khe:journl:v:7:y:2015:i:3:p:94-100

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Carmen Florentina Vlasceanu, 2020. "Measuring Service Quality And Customer Satisfaction Performance Metrics In Cruising Industry," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 2(2), pages 36-45.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:7:y:2015:i:3:p:94-100. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adi Sava (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.