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The Role of Internet in Enabling Performance for Farmers


  • Ioana Teodorescu



This research analyzes the importance of online agribusiness on the Romanian agricultural market and how Internet can help the Romanian farmers to develop their business. Withal, this study will assess in what way the use of Internet increases the company’s standing on the market. The questionnaire was applied on subscribers to AgroRomania (, an online portal dedicated to agricultural market. There were selected five important criteria to reveal the need of the Internet for Romanian farmers: target groups of farmers using the Internet, sources of information used by farmers, business level, profession and level of education.

Suggested Citation

  • Ioana Teodorescu, 2014. "The Role of Internet in Enabling Performance for Farmers," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 189-193, June.
  • Handle: RePEc:khe:journl:v:6:y:2014:i:2:p:189-193

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    References listed on IDEAS

    1. Philip Kotler, 1965. "Competitive Strategies for New Product Marketing Over the Life Cycle," Management Science, INFORMS, vol. 12(4), pages 104-119, December.
    2. Skålén, Per & Fellesson, Markus & Fougère, Martin, 2006. "The governmentality of marketing discourse," Scandinavian Journal of Management, Elsevier, vol. 22(4), pages 275-291, December.
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    More about this item


    Internet; entrepreneurship; online business; agribusiness; e-commerce;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness


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