Adaptation Strategies of Transnational Corporations at the Cultural Specificity of the International Business Environment
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References listed on IDEAS
- Rozalia KICSI & Simona BUTA, 2012. "Multinational Corporations In The Architecture Of Global Economy," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 12(2(16)), pages 140-147, December.
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KeywordsInternational business; transnational companies; strategic management; cultural particularities of business environment; business strategies;
- M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
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