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Intangible Assets and Strategic Positioning of Company


  • Roxana Arabela Dumitrascu



Company’s profitability is the result of the use of all available assets, although in many cases, the intangible assets are those that give the company the largest part of the strategic substance, contributing decisively to the increase of its overall value over the value of the tangible assets they possess. Intangible assets represent a support for the tangible ones and are at the origin of profitability surplus (super profit) obtained by the enterprise above normal profitability of the sector.

Suggested Citation

  • Roxana Arabela Dumitrascu, 2014. "Intangible Assets and Strategic Positioning of Company," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 91-93, March.
  • Handle: RePEc:khe:journl:v:6:y:2014:i:1:p:91-93

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    References listed on IDEAS

    1. Jaison R. Abel & Richard Deitz, 2011. "The role of colleges and universities in building local human capital," Current Issues in Economics and Finance, Federal Reserve Bank of New York, vol. 17(Oct).
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    More about this item


    Goodwill; economic profitability; super profit; competitive advantage; reorganization;

    JEL classification:

    • B15 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925 - - - Historical; Institutional; Evolutionary
    • C46 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Specific Distributions
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation


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