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Promotional Communication, Imperative in the Performance of International Economic Relations


  • Constanta Aurelia Chitiba

    () ("Dimitrie Cantemir" Christian University)


The promotional communication with the international market represents one of the pillars that support the increasing effort of the exporting economic organizations to be able to obtain the desired results in a highly competitive global economy that recognizes the right to survive only in case of those economic entities who continuously change their mentality, behavior, being dynamic and flexible and working to meet consumer segments as defined and differentiated. All these are possible because the supply exceeds the demand for products and services generally, and bidders seek, first of all, to get an item that summarizes reason to exist in a market economy: the profit. Practically, as long as the target market and its characteristics are identified, the international promotional communication aims at getting the foreign consumers closer to the offer of the potential organization that ultimately leads to the decision to buy the products and services of the organization.

Suggested Citation

  • Constanta Aurelia Chitiba, 2013. "Promotional Communication, Imperative in the Performance of International Economic Relations," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 10-13, September.
  • Handle: RePEc:khe:journl:v:5:y:2013:i:3:p:10-13

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    More about this item


    Promotional communication; market share; export; cross-cultural adaptability; international market;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions


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