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Marketing and Remodelling Businesses in Digital Economy


  • Eleonora Mihaela Constantinescu

    () ("Dimitrie Cantemir" Christian University)


In the current information society, the implementation of information technology and communication is an essential requirement, not only for increasing business competitiveness, but also for maintaining it on the market. Digital economy is based on electronic business support, and businesses are beginning to have an increasingly digital dimension. At the level of the enterprise/organization, new technologies remodel not only the production/services system, but also decision-making mechanisms. Marketing is undergoing significant transformations in digital economy, which require a thorough re-conceptualization. New information technologies and their globalization enable a business remodeling, including in the field of marketing instruments.

Suggested Citation

  • Eleonora Mihaela Constantinescu, 2013. "Marketing and Remodelling Businesses in Digital Economy," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 205-210, June.
  • Handle: RePEc:khe:journl:v:5:y:2013:i:2:p:205-210

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    References listed on IDEAS

    1. Mu┼četescu, Radu & Dima, Alina & Cristian, Paun, 2008. "The role of the competition policy in forging the European Common Market," MPRA Paper 12475, University Library of Munich, Germany.
    2. Richard O. Zerbe & Howard E. McCurdy, 1999. "The failure of market failure," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 18(4), pages 558-578.
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    More about this item


    Information society; digital economy; marketing; Information technology and communication;

    JEL classification:

    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory


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