IDEAS home Printed from
   My bibliography  Save this article

Marketing and Remodelling Businesses in Digital Economy


  • Eleonora Mihaela Constantinescu

    () ("Dimitrie Cantemir" Christian University)


In the current information society, the implementation of information technology and communication is an essential requirement, not only for increasing business competitiveness, but also for maintaining it on the market. Digital economy is based on electronic business support, and businesses are beginning to have an increasingly digital dimension. At the level of the enterprise/organization, new technologies remodel not only the production/services system, but also decision-making mechanisms. Marketing is undergoing significant transformations in digital economy, which require a thorough re-conceptualization. New information technologies and their globalization enable a business remodeling, including in the field of marketing instruments.

Suggested Citation

  • Eleonora Mihaela Constantinescu, 2013. "Marketing and Remodelling Businesses in Digital Economy," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 205-210, June.
  • Handle: RePEc:khe:journl:v:5:y:2013:i:2:p:205-210

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    More about this item


    Information society; digital economy; marketing; Information technology and communication;

    JEL classification:

    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:5:y:2013:i:2:p:205-210. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.