Comparison Between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value
Download full text from publisher
References listed on IDEAS
- Muşetescu, Radu & Dima, Alina & Cristian, Paun, 2008. "The role of the competition policy in forging the European Common Market," MPRA Paper 12475, University Library of Munich, Germany.
- Richard O. Zerbe & Howard E. McCurdy, 1999. "The failure of market failure," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 18(4), pages 558-578.
More about this item
KeywordsCustomer lifetime value; RFM analysis; customer value; client segmentation;
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:5:y:2013:i:2:p:189-192. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava). General contact details of provider: http://edirc.repec.org/data/ffucdro.html .
We have no references for this item. You can help adding them by using this form .